Calvient

Reimagining the brand identity required taking the Calvient team through the brand creation process, digging deep during brand workshops, defining audience personas to understand the specific needs, goals, and behaviors of different user types, and exploring branding mood boards to ensure we were targeting the right design direction that would resonate with the personas we had defined.

It quickly became clear during the research phase of the project that competitors in this space had branding which was stale and tiresome. Calvient wanted to stand apart, not looking like a clinical brand, but rather an energized forward-thinking technology brand. The vibrant color palette and modern design elements instantly convey that Calient is a fresh new face in a crowd of dullness – aligning with the brand's mission to pioneer the next generation of healthcare apps.

Particular planning was given to the website, with the creation of user flows for a determined plan of visitor actions, and nearly all site content was created from the ground up. A clean, contemporary layout enhances user experience, making it easier for visitors to navigate and interact with the platform. It also effectively showcases Calvient's products and services, emphasizing their commitment to a unique and integrated approach to patient engagement.