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Starbird Chicken
Included in this project: Stakeholder Interviews, Strategic Workshops, Brand Audit, Competitive Audit, Web Design & Production, Print Collateral Design
Background
Known for its from-scratch items made with wholesome ingredients, Starbird Chicken was launched in Sunnyvale, California in 2016, emerging from The Culinary Edge, which functions as an incubator. This "chef-led" fast casual chain prides itself on perfect crispy chicken with fresh and delicious ingredients that people could feel good about eating.
Challenges
Starbird was faced with the challenge of needing a website that could grow with the expansion of the Starbird brand, which included their new catering and delivery service, whilst also producing in-store print collateral to further support the brand across both their established and new store locations.