Starbird Chicken

Included in this project: Stakeholder Interviews, Strategic Workshops, Brand Audit, Competitive Audit, Web Design & Production, Print Collateral Design

Background

Known for its from-scratch items made with wholesome ingredients, Starbird Chicken was launched in Sunnyvale, California in 2016, emerging from The Culinary Edge, which functions as an incubator. This "chef-led" fast casual chain prides itself on perfect crispy chicken with fresh and delicious ingredients that people could feel good about eating.

Challenges

Starbird was faced with the challenge of needing a website that could grow with the expansion of the Starbird brand, which included their new catering and delivery service, whilst also producing in-store print collateral to further support the brand across both their established and new store locations.

I worked with the Starbird team to enhance their existing website design, injecting new life into the content, while also designing fresh and evolved content that further showcased the brand's personality. A design focus was on their new catering service and mobile app, giving both strategic placements and persuasive content on the website, ensuring they captured users' attention.

Concurrently, new print collateral was designed for in-store use, aligning these materials with the website for brand consistency. This comprehensive approach ensured that each element – from the web pages to the mobile app promotion and the in-store materials – worked in harmony to strengthen Starbird Chicken's brand presence and customer engagement.

Starbird Chicken

Background

Challenges

Designing for growth.

Next project

Toad the Wet Sprocket