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Verizon

Included in this project: Consulting, Web Design & Production

Background

Verizon Media, emerging from the synergy of AOL and Yahoo, represented a powerhouse in digital innovation, seamlessly blending news, technology, and entertainment. It stood as a dynamic force in the industry, constantly redefining the boundaries of digital content and communication, connecting millions worldwide.

Challenges

The marketing team approached me during their transition to help ensure that Verizon Media's website design and content aligned with the corporate brand standards. A deep understanding of Verizon's brand identity, values, and visual elements, and effectively incorporating them into Verizon Media's existing framework was key to a flawless execution.
Verizon Media website pages design.
Verizon Media "Ready" headline text superimposed on top of a man.
We engaged in extensive consultations and creative brainstorming, striving to find the perfect equilibrium where innovation meets corporate consistency. The journey was not just about aesthetic changes; it was about crafting a digital environment that resonated with the ethos of both entities, encapsulating the vibrancy of Verizon Media while aligning with Verizon's established brand standards. This process, rich in collaboration and creativity, led to a revitalized web presence that truly reflected a unified, yet diverse, corporate identity.

Together, we meticulously examined each page, evaluating the relevance, impact, and alignment of the content with our strategic vision. This audit was a deep dive into the very fabric of the site, where we inventoried existing pages and assessed the necessity and layout of each one. Our collaboration was marked by a shared commitment to precision and excellence, as we sifted through the digital content to identify areas needing enhancement or overhaul. This process was not just about streamlining; it was a thoughtful curation of the website's narrative and structure, ensuring each page we planned to retain or introduce would serve the overarching purpose and brand message effectively.

Crafting Digital Harmony.

Verizon Media website pages design.