I’ve spent my career shaping experiences that feel clearer, more useful, and more human—across products, platforms, and brands. I'm currently Associate VP of Product Design at ISS STOXX, focused on complex, global products.
I’m drawn to the parts of design leadership where the work actually affects people. Often quietly, and often long after the project is finished. This is where those choices continue to shape how things are felt and remembered.
Responsibility
People don’t live with our intentions. They live with the results.
That’s something I’ve been reminded of more than once. Usually not in the moment a decision is made, but weeks or months later, when someone is dealing with the ripple effects of it. The feature that added friction. The message that landed a little off. The thing that technically worked, but didn’t quite feel right.
I’ve learned to stay close to that reality. To remember that even small decisions can shape how someone experiences their day, their work, or their trust in what we’ve put into the world, especially when we’re far enough removed that it’s easy not to feel it anymore.
Clarity
When a decision isn’t clear, the experience usually isn’t either.
Ambiguity has a funny way of hiding at first. It doesn’t always show up as a big problem. More often, it surfaces later—maybe as confusion, maybe as friction. Maybe just as that quiet sense that something feels harder than it should.
I’ve seen how much changes when clarity shows up early. Not because it answers everything, but because it gives people something solid to work from. It reduces second guessing. It keeps teams from compensating with extra effort where a clearer decision would’ve done more.
Alignment
An experience doesn’t come from one big moment. It takes shape through a lot of small ones.
You can feel it when those moments line up. Things feel considered. Intentional. Like someone was paying attention all the way through. And when they don’t align, people feel that too. Even if they can’t quite put their finger on why something feels off.
I’ve come to see alignment less as a process and more as a habit. It’s the result of decisions reinforcing each other instead of quietly pulling in different directions.
Care
Care shows up in the details. And in how we arrive at them.
It’s there in the choices we protect, the compromises we push back on, and the moments when it would be easier to move on than to slow down and ask if something still feels right. Especially when everyone’s tired. Especially when the deadline is close.
To me, care isn’t about perfection or extra polish. It’s about not letting good intentions slowly erode into something less considered just because the pressure is real.
Selected Writings
On the Use of Machines in Matters of the Imagination
A reflection of creativity, judgment, and responsibility as AI begins to influence how ideas are shaped and decisions are made.
Care Shows Up in What We Say No To
An exploration of how care, restraint, and leadership often reveal themselves not in what we build, but in what we choose to protect.
Some Organizations I’ve Worked With
CNN
Yahoo! Sports
FC Barcelona
Verizon Media
Rice University
Arizona State University
Abuelo's Mexican Restaurants
Chesapeake Energy
Chelsea FC
Starbird Chicken
Liverpool FC
Toad the Wet Sprocket